The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it’s exciting, but it can also be overwhelming. You need to know how these shifts affect your business-and how to capitalize on them to improve your marketing strategy.
So, we’re making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let’s get at it!
1. Make a Connection with Live Streaming
Humans need to stay connected for personal and business reasons. When they can’t do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play a significant role in 2021.
People have become used to learning and exploring in live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for business in 2021…
Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.
2. Give Away Something for Free
One of the most valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you can use your call to action to build your list. Free offers help facilitate this process. Selling something valuable doesn’t always mean a money exchange. Your list is gold-your treasure chest of potential new customers and sales.
People will exchange their contact information to obtain something they value. For instance, some folks don’t have the time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries for your most significant blog posts, could appeal to some of your prospects.
Other free offers could include the following:
- Access to slides from a conference
- In-depth guides and tutorials
- Behind-the-scenes glimpses
- Free reports
- And more
3. Showcase Your Brand Personality with Video
Good news! There’s still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?”, think again.
Yes, it’s true. YouTube has grown exponentially and remains the top channel for video. But the doors are open for branding through personality-driven content. Your unique personality-how you communicate with your audience-differentiates you and helps you stand out. So, be authentic, be you, and have fun! Use videos to find and grow your tribe!
And don’t stop with YouTube. Carve out your niche on other video channels. Here’s a list to get you started!
- Instagram Reels
- Twitter Fleets – NEW in 2021!
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